Experian WhatIf Case Study

At a glance

Experian’s acquisition of ISL for the use of its statistical modelling software had created the need for modernisation. ISL’s application collected and analysed statistical information from numerous insurance companies for analysis, but the software was quite old. Avco helped Experian modernise it by analysing the source code and designing and building a new and more efficient statistical modelling application. The new application, named Whatif?, enables insurers to compare prices and check competitiveness of current rates.

The Problem

In order to strengthen its market analysis tool, Whatif?™, Experian acquired ISL (Intermediary Systems Limited), a risk modelling and analytics company for the insurance industry. Whatif? Provides insurers with analysis of monthly premiums from insurance brokers for household, private car, commercial vehicle and motor cycle insurance.

However, after acquisition, Experian found itself facing the following problems with ISL’s system:

  • The software was quite old.
  • Since the original developers were no longer available, any known bugs could only be addressed with minor modifications.
  • Processing was very slow and the application was unable to compete effectively with rival offerings from other organisations.
It was apparent that the legacy system needed modernisation if it was to help Experian benefit from its analysis models.

The Approach

Considering Avco’s specialization in modernising legacy systems, Experian assigned it the task of future proofing the system. Avco analysed the source code, designed and built a new and more efficient version of the statistical modelling application. Avco also revamped the application’s UI to update it with Experian’s new theme.

The Result

As a result of the modernisation, Whatif? Is now one of the top pricing and competitor analysis tools within UK. Whatif? has been providing assistance in product development, enabling insurers, marketing and underwriting departments to monitor their competitive position and adjust rates according to desired market position and competitive pressures.